Reference guide · Updated October 26, 2026

U.S. wallpaper and home improvement statistics

A concise, sourced view of the homeowner improvement market and the interior projects that shape wallcovering decisions. Each figure below links to its original source.

What this covers

Useful context, carefully stated.

Wallpaper is one part of a much larger home-improvement picture. This page gathers the clearest public figures we found on U.S. homeowner activity, spending and interior-surface work, then keeps the source and time period beside every number. It is designed as a reference, not as a substitute for a project-specific estimate.

86.9M

homeowners were represented in the 2023 housing survey

The U.S. Census Bureau's 2023 American Housing Survey reports 86.9 million homeowners in its home-improvement findings.

Source: U.S. Census Bureau, 2023 American Housing Survey ↗

59%

of homeowners made improvements between 2021 and 2023

That is 51.6 million homeowners. The survey counts improvements made during the three-year reporting period, not a single calendar year.

Source: U.S. Census Bureau, 2023 American Housing Survey ↗

$827B

was spent on home improvements over 2021 to 2023

This is the Census Bureau's reported total for homeowners' improvement spending across the survey's three-year period.

Source: U.S. Census Bureau, 2023 American Housing Survey ↗

$6,500

was the median homeowner improvement spend

The Census Bureau reports this median for homeowners who made improvements between 2021 and 2023, which is a useful reminder that project budgets vary widely.

Source: U.S. Census Bureau, 2023 American Housing Survey ↗

21%

made flooring, paneling or ceiling-tile improvements

Among homeowners who made improvements, this was one of the most common categories. It groups these interior-surface projects together, so it should not be read as a wallpaper-only figure.

Source: U.S. Census Bureau, 2023 American Housing Survey ↗

$525B

is the expected annual level of homeowner improvement and repair spending through Q3 2027

Harvard's latest outlook expects annual spending to hover around $525 billion through the third quarter of 2027. This is a national projection for owner-occupied homes, not a wallpaper-only forecast.

Source: Harvard Joint Center for Housing Studies, October 22, 2026 ↗

1.5%

is the projected year-over-year growth rate by Q3 2027

Harvard's October 2026 outlook projects that renovation and repair spending growth will reach 1.5 percent by the third quarter of 2027.

Source: Harvard Joint Center for Housing Studies, October 22, 2026 ↗

64%

of reported home-improvement projects were completed by professionals

The 2023 American Housing Survey reports 140 million projects, with professionals completing 64 percent and do-it-yourselfers completing 36 percent.

Source: U.S. Census Bureau, 2023 American Housing Survey ↗

$3,000

was the median spend for flooring, paneling and ceiling-tile work

The Census Bureau reports this rounded median for the combined project category. It is helpful context for interior-surface work, not an estimate for wallpaper installation.

Source: U.S. Census Bureau, 2023 American Housing Survey ↗

Methodology and sources

How to read these figures

The Census figures come from the 2023 American Housing Survey and cover the 2021 to 2023 improvement period. The Harvard figures are a national homeowner-spending outlook published October 22, 2026. These sources measure broad home-improvement activity, not wallpaper installation alone. That distinction matters, so it is kept visible throughout.

Cite this page

Make the source easy to find.

For a general reference to this collection, link to this page. For a specific number, the most precise citation is the original Census Bureau or Harvard source linked with that statistic.

Maximum Wallpapers. “U.S. Wallpaper and Home Improvement Statistics.” Updated October 26, 2026. https://805maximum.com/wallpaper-statistics

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